What Is Coaching?

It's a way for you to take a breath, take a look, dig deep, and have someone guide you to find your own desirable path. Your coach is on your side, rooting for you to have that fun, free, fancy lifestyle that you've been dreaming of. Or not-so-fancy... whatever floats your boat.

No More Drama

Feel out of control of your own life? Work with Cheryl and strip the drama away, leaving room for BIG results.

And how about no more waiting for someone to find you? For the time to be right? For more money? For more fans or clients? Working with Cheryl will put the power back in your hands. You will develop the tools you need to be the author of your story.

Choose A Package Today

Work With Cheryl

• Get Focus: One-on-one coaching targets your blind spots 
and gets you moving where you've never moved before. Clarity is key and that's the #1 thing you'll get first.
• Get Accountability: Cheryl will become your cheerleader in your corner, holding you accountable to what you want. 
• Get Custom: Cheryl is trained to listen to your needs and customizes a program to meet them specifically.

Why coaching??

Coaching is for anyone looking for any of these:

• Freedom from anxiety or overwhelm

• Clarity on goals and next action steps (aka a strategy!)

• Support during a life transition 

• Increased consistent income

• Improved relationships, boundaries, and time management



Cheryl has been working in the music industry for over 15 years. She knows what it takes to be an effective communicator who gets big results. Get ready for the most transformational period of your life!

It's worth noting that Cheryl is also a trauma-informed coach. Meaning, she is trained to help you heal crap from your past, if that's necessary to move forward.

When you work with Cheryl, you get positivity and energy: and that translates to motivation and action. Not just in your career but all areas of your life. While working with Cheryl, clients have:

  • Gone from $50k/year income from music to $100k/year income
  • Gone from single to married
  • Quit their 6-figure corporate jobs because their music was finally allowing them to make a living
  • Gone from 0 subscribers to making high 4 figures from their email lists
  • Met Kickstarter goals weeks before the deadline
  • Made an extra $10k in a week
  • Released a record with hundreds of sales and thousands of streams.
  • Pitched and got YES's from MAJOR venues like the House of Blues and the Metropolitan Museum of Art.
  • MUCH more. What's your dream?

Frequently Asked Questions

Get all of your burning questions asked before taking the plunge into music career success!

Coaching is for you if you answer "yes" to any of the following questions:
   • Have you found a career you love but aren't sure how to create more income?
   • Does your motivation to work on your career ebb and flow like a rollercoaster?
   • Are you stuck in a job you hate but don't want to lose the good pay or don't know how to leave it?
   • Do you see others in your field killing it, and are you left wondering how?
   • Are you not sure how to get the specific results you'd like?
   • Are you bored and want to take the next path in life and don't know what that is?
   • Do you often feel like you are anxious, low energy, or have a feeling you keep sabotaging yourself?

If yes, then this is for you!

You may also want to test the waters in my group coaching mastermind, Amplify.

One-on-one coaching is not therapy. While therapy is extremely beneficial for specific needs, coaching is results-driven, thus I am not interested in talking it out with you for years, rather, I want you to pop in, get what you came for, and sail on!

Coaching is also not about fixing you. (You are perfect AND there may be results and changes you would like to make to optimize your life/career/relationships. I'm here for that!)

Coaching is not someone yelling at you to make your bed. It's about getting out of your own way, discovering what you love and how to make a living doing it. It's about growth, sustainable fulfillment, and clarity.

In short: coaching about clarity on what you want and fast-tracking how to get it.

Hellzzzzzz yeah! I not only get to the bottom of what you're struggling with and transform it into gold, but I also add in a marketing element- as in, we will work on whatever element your project needs: your website, your projects, etc etc.

I know what it looks like to hit a plateau or a wall. And I know what's on the other side for you. Together, we break on through.

I'm also a trauma-informed coach. Meaning, I am trained to help you heal crap from your past, if that's necessary to move forward.

I also focus on habit-building around how you work at getting the results you want. As a coach, I am DEDICATED to normalizing your efficiency so that it feels easy. Also, I'm fun, I see you, and I am super-reasonably priced, so that's cool too.

But beyond all that good stuff, here's the real reason why working with me, specifically, is the bees knees: I am highly trained and highly effective. I have over 1150 hours of coaching training, which is more hours of training that it takes to become a police officer. 

In addition to my *actual* training as a coach, which is a rarity inside the music industry, I am also a full-time musician and know, firsthand, what the struggles can be. This is a unique combination that makes for powerful sessions with you!

Ooooh yes. ALWAYS.

And it's probably the most effective thing I do for my career, nay, my life. During the time I first worked with a career coach, I got two massive placements, I started winning composing jobs, I put together the band of my dreams, and I met my husband. nbd. 

I am committed to my own growth, which is why there is so much room for my clients to continue to expand. We grow together.

Pick a package below that calls to you most, and make sure to stay on the web because you'll be directed to my fancy schmancy scheduling page where you can schedule your first call and fill out a powerful intake form. We take it from there. Let's get going! I can't wait to meet you!

You can always start with a single clarity call and then upgrade to a more expansive package.


You have nothing to worry about. Cheryl will work with you to get results. Period, end of story.

There are no refunds, but don't worry, literally none of Cheryl's hundreds of coaching clients have asked for one.

There's a reason for that.


We can meet on the phone, over Zoom, or even in person. It's your preference! (Sessions are scheduled on zoom by default.)

When we meet on zoom, we can really connect, as well as share screens when you've got a tech block (Cheryl's a dork, and it's super helpful to have a tech-minded coach to help you with those little tech gremlins!)


Depending on your choice of coaching package, you have plenty of time to use your sessions. Spread them out or stack them into a single powerful work day. Use 'em when you need 'em! Email support is provided in between sessions. Your next session must be booked in the calendar by the end of each session's day.

Choose a package today

"This feels very much like someone taught me to rub two sticks together and I am now standing somewhat incredulously in front of a roaring fire! Everyone should know how helpful Cheryl's work is."

Scott Hampton

"Your coaching was SO helpful!! You brought up some things that - I believe - most composers, musicians, songwriters and producers don't realize. You have a brilliant perspective of the whole 'thing'."

Paulo Galvao

"Coaching with Cheryl was a crucial step in some big shifts I’ve made over the past few years. She really helped me get into alignment and action in areas where I’d been stuck or floundering, and it made an enormous difference for me."

Deborah Hurwitz
Composer & Music Director (Jersey Boys, Broadway)

Post-Session Two Word Check-In

At the end of each coaching session, I ask clients for two words - anything that is resonating with them, any feelings that are present, anything.

Recently, I wrote down every word for 100 sessions and made this word cloud. From 100 sessions (200 words or phrases), this is what clients feel after a session with me. The size of the word represents the frequency of the word. The bigger the word, the more often it was said. For example, "hopeful" was said after eight different sessions. 

Note: New changes to the coaching offerings

• All coaching sessions are now 45 minutes regardless of package
• Telegram (chat/voice messaging) support for the Golden and Platinum Key packages
• Coaching sessions must be used in the designated time frame

Program Options

The coaching plans that you can get behind, that will provide you with someone who's behind you all the way, from defining the dream to implementing the strategy to get real results. You'll be redirected to a page that outlines next steps, including how to book your first call.

2 sessions


Use within 2 months of booking

• Two :45-minute sessions
• Email support in between calls
• Get clarity on your direction and develop a plan for next steps
• Receive actionable tasks to do in between the two calls
• Calls happen within two months to optimize results

Get Clarity

5 sessions + chat support


Use within 5 months of booking

• Five :45-minute ground-breaking sessions to use over up to 5 months
• Unlimited voice-memo/chat support between the first and last sessions
• Assignments to work on between sessions

Get Golden

10 sessions + chat support +
All Access Program Pass


Use within 10 months of booking

• Ten :45-minute ground-breaking sessions
• Unlimited voice-memo/chat support between sessions
All Access Program Pass (Rock Your Email List, One Stop Side Hustle, MX4, The Perfect Pitch, The Income Ready Workshop)
• Assignments to work on between sessions

Get Platinum
[payment plan available]

More Frequently Asked Questions

You choose a package above and pay (where you can also use a credit card). From there, you will be sent to the calendar page to book your first session. You'll get this page in your email as well, plus a session confirmation. Any cancelations up to 24 hours will be rescheduled, after that there are no refunds. You must be on the call within 10 minutes of the scheduled call to keep your time slot. 

There are no refunds. No one has ever asked for one. If you come up against something, I am committed to working it out with you. That is my guarantee. 

Absolutely!  If you want to chat before picking your perfect package (say that 5 times fast), email me and we can schedule a 10 minute call for me to answer all of your questions. To insure a timely response, please include the following pieces of information: Why are you interested in a career coach? Where can I find you on the web (website, twitter, etc etc)? What are you most proud of? How do you think I can help? What are you willing to invest to get the results you want? Do you have any questions for me? What are 3 SPECIFIC times (in Eastern Standard Time) that you could have the call?

Great question. I am a trauma-informed master coach. I have over 1150 hours of personal and professional development coaching training. I have coached over 400 people who have found clarity, increased income, their true paths, a team to support them, new fans, and other great results, and taught more than 500 other musicians in group programs. I have a double degree from Cornell University in Biology and Music (aka I can balance my time and focus, and I'm not a total idiot). I have spent over a decade in the music and advertising industry crafting my own unique career. I have spoken at dozens of universities and music conferences including SXSW about how to have a career you love, and I've been on TV talking about it. Oh, and I am a certified Email Marketing Specialist through Digital Marketer. So that's cool.

No! I do love working with musicians because of my own personal music career history and ability to understand what it takes to "make it" full time. That being said, my coaching training and approach applies to pretty much any person who is facing a road block in their life or career, or who has personal blocks in seeing themselves as the success they know they can be. And because I come from a place of listening, branding, and communicating your goals, I'm able to make a difference, no matter what your chosen career is.  I've coached professional speakers, mountain guides, actors, DJs, podcast hosts, yoga instructors, video editors, and high school students looking for what's next. If you're unsure if you're a fit, don't hesitate to email me and we can figure it out together.


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