Hey Musicians!

It's time to step up your email game! Why? Because for only a fraction of the time and money you spent making your records, hiring PR, and promoting radio campaigns to "get it out there", you can bring the listeners into your world. This course lays out exactly how to bring in the long-term fans and get your music in their hands.

Think about it... how would it feel if you had ease, simplicity, and clarity around your email list? No more confusion on what to write and when to send, and no more crickets from your fans? How about a real, long-lasting and engaged connection with your fans, regular growth, and consistent income? Sounds good, don't you think? 


Grab this done-for-you, 100% complete, game-changing course now!



You will be totally guided through all of the S.T.A.G.E.S. of mastering email!

At this point, most of us musicians understand that having an email list is part of a long-term strategy to foster relationships with fans while building that fanbase, connections, and trust. However, despite knowing that email is powerful, it can seem daunting at times, no matter what stage you’re in. This program is going to examine all of the S.T.A.G.E.S. (yep, I created an acronym for it) of email marketing to break down how to be a rock star at managing your email list.

Write Great Emails

Find your voice, both online with your list AND offline. (This ain't your standard marketing course!) Write GREAT emails, know when to send them, AND get response from your fans!

11+ Hours of Content

11+ hours of videos, worksheets, technology demonstrations, quizzes, and the ability to work at your own pace! Once you're in, you get lifetime access to ALL additions and updates!

Generate Income

Learn how to make consistent money from you list, each and every month, without sounding like a salesperson. You will develop your fan relationship so that they WANT to buy from you!

Exclusive Deals

Get EXCLUSIVE deals with partners like Merch.ly, Disc Makers, Kajabi, and more from within the course. Every tool you could need is available to you!

Course Curriculum

11+ hours of videos, plus worksheets, slides, templates, community, and demos. (Note: Cheryl is constantly updating and expanding this program. Data below is a starting point.)

  • A Quick Hello From Cheryl!
  • Welcome
  • 1.1 Strategy
  • 1.2 Results
  • 1.3 Journey
  • 1.4 Avatar
  • 2.1 Tech Tolerance & Email List Platforms
  • 2.2 Email Deliverability
  • 2.3 BASIC (Bandzoogle) Website and Email List Overview
  • 2.4 DESIGNATED (Mailchimp) Overview
  • 2.5 CRM (Infusionsoft) Overview
  • 2.6 Adding an Opt-In to Your Webpage
  • BONUS VIDEO! Watch me help Justin set up his MailChimp Welcome Series from scratch!
  • 3.1 The Funnel
  • 3.2 Awareness
  • 4.1 Gather
  • 4.2 Press
  • 4.3 Retargeting
  • 5.1 Engage: An overview
  • 5.2 Email Types
  • 5.3 Commencement Series
  • 5.4 Nurture Series
  • 5.5 Rise Series
  • 5.6 Re-Engagement
  • 6.1 Engage... with Copy
  • 6.2 Subject Lines
  • 6.3 Email Body
  • 6.4 Email Flow Map
  • 7.1 Selling Overview
  • 7.2 Selling Series: Rise & Advocate
  • 7.3 Ongoing Series
  • 7.4 Voluminous Ask Series
  • 7.5 Selling Tips


  • Re-engagement Series
  • Patreon Series
  • House Concert Series
  • Merch Series
  • CD Presave Series
  • Single Release Series
  • CD Release Series
  • Tour Tickets
  • 9.1 Conclusion and Congrats!
  • 9.2 In The Key Elite
  • 9.3 All you need to know about MX4
  • 9.4 The Perfect Pitch
  • 9.5 Coaching (1-on-1 work)
  • What's Next For You?
  • BONUS! Panel on Email Lists with Jason Hobbs (Found.ee), Chandler Coyle, Chris Moon (Noisetrade) and yours truly
  • What You Need To Know About GDPR
  • And more!!!!!!

+Dozens of Email Templates

Take the stress out of what to write and when to send. With Rock Your Email List, DELUXE, you get dozens of pre-written email templates to tweak and send off to your fans.

This isn't just good information...
It's the transformation of your career.

"Cheryl, this is the first time I've felt I'm going to get this. It was the right decision to sign up when I did. Very excited."


"I love knowing exactly what I'm going to do when I sit down to work on my career."

Matt Blankenship Jr
Band Member- The Sometimes Island

"I'm loving this course! For the first time ever, I'm getting a grip on who my ideal fan is. I also wanted to say that your presentation manner is super easy-going and expertly. It's great!"


"After completing this course, my automation is set up and active and I gained 50% more subscribers!"

Greg Owens

"I've finally started growing my list, getting good replies and good open rates so far! My FB ads are starting to generate new subscribers. This course has turned me on to so many possibilities I had not thought of and has helped me redirect my career on so many levels!"

Harriet Reynolds
In a world (yes, read this like that movie trailer guy) where social media algorithms are unpredictable, distractions are at an all-time high, and digital sales at an all-time low, how can one musician (you) find their tribe, build lasting relationships, and sustain their career? There’s only one answer... email.
This course breaks down email lists and takes away the overwhelm around creating content, managing the technology, and promoting your music so that you don’t feel like a used car salesman. You will be a master of your email. Your fans will feel like heroes. You will be seeing movement in your career like never before.

All because of this course.

Pricing Options

Get all of the DELUXE features including:

• all course materials
(videos, technical demonstrations and worksheets)
• dozens of pre-written emails
• membership in a supportive and active community
• access to cross-promote with Cheryl's audience

Save $283 With a
One-Time Payment of $899
Select the Payment Plan:
6 Payments of $197

Don't want the pre-written templates because you love writing emails? Got all the support you need and you don’t need a community? Well, you can get the Essentials version of the course with all the content of Deluxe, minus the community and templates!

Get Rock Your Email List ESSENTIALS


I'm Cheryl B. Engelhardt, and I'm so glad you've pre-enrolled for the Rock Your Email List course. It took me YEARS as an indie, DIY singer-songwriter trying ALL OF THE THINGS to book successful tours, fan fund records, and get my music placed on TV shows all while engaging with my fans and keeping them up-to-date, even when I didn't have much to talk about. Now I have an active and engaged fan base, thanks to the processes and tools I lay out in this course.

I did a ton of research in other industries to see what the BEST practices are. SXSW asked me to moderate a panel on email marketing. CD Baby asked me to write a guide for their users on email marketing. And I am certified as an Email Marketing Specialist. This stuff is my jam.

I created this course because so many other musicians started asking me how to keep fans engaged, how to sell music to them without sounding like a cars salesman and how to create superfans from regular people like you and me. I looked closely at what I was doing, and voila, came up with the stuff in this course.

So here's to your success! I cannot wait to hear about it!

~ Cheryl

Frequently Asked Questions

If the blog is a book, the course is an encyclopedia. Some of the core concepts I've discussed on the blog are in the course. But it’s just the tip of the iceberg.

The course goes into MUCH more detail, with examples, worksheets and video tutorials on every single strategy so that you can implement it into YOUR music career, rather than just hear what I did.

Information is great, but implementing it will get you the changes you want.


I use examples from the music industry as that is my own niche. But I could have been using the example of selling mattresses. All that matters is that you are someone who wants to build a relationship with clients/fans/subscribers and eventually sell the amazing products or services you’ve been working so hard on. If that is you, this course is as well.

All of the strategies taught are built on universal marketing principles.

At the end of the day that's a question you have to answer.

However, I can tell you that the strategies in this course made me over $50,000 in under two years.

The pricing model is specifically designed to enable beginners and intermediate email list folks to get started without breaking the bank.

With so much of consistent income coming from email lists, the question really is: can you afford not to? 


I did it without focus or having really any idea what I was doing for the first 7 years of my touring career. Once I learned to implement a strategy, everything changed for the better.

You'll have a major advantage on me by having someone hold you accountable and tell you exactly what works and what doesn't.

Great question!

The course itself is designed to be completed in under a month if you put in 2-3 hours a week. But you can work at your own pace, as you have lifetime access to the course.

As far as implementation, that depends on your experience level, skill and how quick you learn, write, and tackle courses like this.

While I can't guarantee anything I am trying to design so that anyone with base skill set can implement that tactics with 1 hour per day and 2 hours on the weekend.

See above.

The more you work the faster you go.

If you're looking for a lazy way to build and monetize a list, this isn't the course for you.

But if you're willing to work HARD and follow a proven plan. This will work.

There is none. 
But don't worry, not a single person has requested a refund of the first 150 people enrolled over the past year. And that's for a very good reason: this course is MIND BLOWING.

If it makes you feel better, I will say this: If you do 100% of the work, you will see results. IF for some reason you do not see any results, AND you can show me screenshots of the worksheets filled out, your email sequences set up, like ALL of the work from the course is complete, and you're still stuck, I will personally work with you until you see results!