It's time to step up your email game! Why? Because for only a fraction of the time and money you spent making your records, hiring PR, and promoting radio campaigns to "get it out there", you can bring the listeners into your world. This course lays out exactly how to bring in the long-term fans and get your music in their hands.
Think about it... how would it feel if you had ease, simplicity, and clarity around your email list? No more confusion on what to write and when to send, and no more crickets from your fans? How about a real, long-lasting and engaged connection with your fans, regular growth, and consistent income? Sounds good, don't you think?
At this point, most of us musicians understand that having an email list is part of a long-term strategy to foster relationships with fans while building that fanbase, connections, and trust. However, despite knowing that email is powerful, it can seem daunting at times, no matter what stage you’re in. This program is going to examine all of the S.T.A.G.E.S. (yep, I created an acronym for it) of email marketing to break down how to be a rock star at managing your email list.
Find your voice, both online with your list AND offline. (This ain't your standard marketing course!) Write GREAT emails, know when to send them, AND get response from your fans!
11+ hours of videos, worksheets, technology demonstrations, quizzes, and the ability to work at your own pace! Once you're in, you get lifetime access to ALL additions and updates!
Learn how to make consistent money from you list, each and every month, without sounding like a salesperson. You will develop your fan relationship so that they WANT to buy from you!
Get EXCLUSIVE deals with partners like Merch.ly, Disc Makers, Kajabi, and more from within the course. Every tool you could need is available to you!
11+ hours of videos, plus worksheets, slides, templates, community, and demos. (Note: Cheryl is constantly updating and expanding this program. Data below is a starting point.)
Take the stress out of what to write and when to send. With Rock Your Email List, DELUXE, you get dozens of pre-written email templates to tweak and send off to your fans.
"Cheryl, this is the first time I've felt I'm going to get this. It was the right decision to sign up when I did. Very excited."
"I love knowing exactly what I'm going to do when I sit down to work on my career."
"I'm loving this course! For the first time ever, I'm getting a grip on who my ideal fan is. I also wanted to say that your presentation manner is super easy-going and expertly. It's great!"
"After completing this course, my automation is set up and active and I gained 50% more subscribers!"
"I've finally started growing my list, getting good replies and good open rates so far! My FB ads are starting to generate new subscribers. This course has turned me on to so many possibilities I had not thought of and has helped me redirect my career on so many levels!"
• all course materials
(videos, technical demonstrations and worksheets)
• dozens of pre-written emails
• membership in a supportive and active community
• access to cross-promote with Cheryl's audience
Don't want the pre-written templates because you love writing emails? Got all the support you need and you don’t need a community? Well, you can get the Essentials version of the course with all the content of Deluxe, minus the community and templates!
I'm Cheryl B. Engelhardt, and I'm so glad you've pre-enrolled for the Rock Your Email List course. It took me YEARS as an indie, DIY singer-songwriter trying ALL OF THE THINGS to book successful tours, fan fund records, and get my music placed on TV shows all while engaging with my fans and keeping them up-to-date, even when I didn't have much to talk about. Now I have an active and engaged fan base, thanks to the processes and tools I lay out in this course.
I did a ton of research in other industries to see what the BEST practices are. SXSW asked me to moderate a panel on email marketing. CD Baby asked me to write a guide for their users on email marketing. And I am certified as an Email Marketing Specialist. This stuff is my jam.
I created this course because so many other musicians started asking me how to keep fans engaged, how to sell music to them without sounding like a cars salesman and how to create superfans from regular people like you and me. I looked closely at what I was doing, and voila, came up with the stuff in this course.
So here's to your success! I cannot wait to hear about it!
If the blog is a book, the course is an encyclopedia. Some of the core concepts I've discussed on the blog are in the course. But it’s just the tip of the iceberg.
The course goes into MUCH more detail, with examples, worksheets and video tutorials on every single strategy so that you can implement it into YOUR music career, rather than just hear what I did.
Information is great, but implementing it will get you the changes you want.
I use examples from the music industry as that is my own niche. But I could have been using the example of selling mattresses. All that matters is that you are someone who wants to build a relationship with clients/fans/subscribers and eventually sell the amazing products or services you’ve been working so hard on. If that is you, this course is as well.
All of the strategies taught are built on universal marketing principles.
At the end of the day that's a question you have to answer.
However, I can tell you that the strategies in this course made me over $50,000 in under two years.
The pricing model is specifically designed to enable beginners and intermediate email list folks to get started without breaking the bank.
With so much of consistent income coming from email lists, the question really is: can you afford not to?
I did it without focus or having really any idea what I was doing for the first 7 years of my touring career. Once I learned to implement a strategy, everything changed for the better.
You'll have a major advantage on me by having someone hold you accountable and tell you exactly what works and what doesn't.
The course itself is designed to be completed in under a month if you put in 2-3 hours a week. But you can work at your own pace, as you have lifetime access to the course.
As far as implementation, that depends on your experience level, skill and how quick you learn, write, and tackle courses like this.
While I can't guarantee anything I am trying to design so that anyone with base skill set can implement that tactics with 1 hour per day and 2 hours on the weekend.
The more you work the faster you go.
If you're looking for a lazy way to build and monetize a list, this isn't the course for you.
But if you're willing to work HARD and follow a proven plan. This will work.
There is none.
But don't worry, not a single person has requested a refund of the first 150 people enrolled over the past year. And that's for a very good reason: this course is MIND BLOWING.
If it makes you feel better, I will say this: If you do 100% of the work, you will see results. IF for some reason you do not see any results, AND you can show me screenshots of the worksheets filled out, your email sequences set up, like ALL of the work from the course is complete, and you're still stuck, I will personally work with you until you see results!
Is DELUXE too much for you? I've got a special thing for you if you're someone who doesn't need the support of a community, who is ready to write your own emails, and just need the bare bones to get going! Presenting: "Rock Your Email List: ESSENTIALS".
While you don't get the community, the templates, access to me and my network, or the bonus videos, you WILL be able to map out your entire email program, create a plan, and generate income from newly engaged fans!