{ MX4 }

The Marketing & Branding, Money-Making, Motivation Masterclass

{ made for musicians }

Sick of wishing you had more money, fans, connections, time and clarity on what to do next? You're in the right place!

{ MX4 } is a tried-and-true, proven six module results-driven course designed specifically for you. You will transform how you work at your music career in SIX WEEKS and become unrecognizable to yourself... STARTING TODAY!

How would it feel if you could...

... make the connections you need with ease?
... wake up every day and do something you loved?
... pay ALL of your bills from your music career?
... not stress about filling seats at shows, funding your next project, or developing your music business relationships?
... have control of your own music career?

You're not dreaming.
You absolutely CAN have the career of your dreams.

Clarity. Strategy. Action. Results.

This is { MX4 }.

And here's why you need { MX4 }:

  • You are overwhelmed, underpaid, spinning your wheels, not sure where to start to get unstuck. All of the things.
  • You're exhausted from (and seriously hate) trying to get people to come to your shows or buy your music. Ex.Haus.Ted.
  • Let's be honest- it's easy to find out all the ways to make money, but it's scary as heck to know where to start, and know what will work for YOU.
  • Money. Fans. Connections. Strategy. The four magic words that, if you had them, you'd be GOLDEN.
  • You're for real starting to get disheartened by and cynical about the music industry, maybe even resenting it!

If you are nodding your head faster than 120 BPM, PAY CLOSE ATTENTION!

(because you're human)

(because you're a musician)

(yep, human/musician)


(because bills)


I'm so glad you're taking the time to explore what it could be like if you started to get the results you really wanted. It took me YEARS as an indie, DIY singer-songwriter trying ALL OF THE THINGS to book successful tours, fan fund records, and get my music placed on TV shows. Ultimately, it worked, and I started to see what things did not work.

I created this course because so many other musicians started asking me what I was doing to sustain a full-time music career. I decided to get some actual training as a career coach, so not only am I able to share MY experiences and what I know about the current music industry, but I can also really get what is blocking YOU, and address that directly. (I promise it's not because you haven't heard of the latest crowd-funding website, though we'll get into that too.)

Oh, I'm also a branding geek. I got my start writing jingles for commercials and learned a LOT about advertising and marketing. I bring that geekiness to this course so you can tighten up your social media, website, and HOW you communicate your music aspirations to the world... and this is THE THING that makes the WORLD of difference that no one else in the music business is really talking about.

I'm ready. Sign me up.

This Program...

  • Helps you find MORE time to do what you love... create music.
  • Sparks motivation, getting you to take actions that MATTER.
  • Is a real solution to find your community of like-minded musicians working their butts off, just like you.
  • Gets you focused on what how to be effective and develops a strategy.
  • Covers ALL the other stuff you want- from social media plans and fan engagement to developing multiple streams of income and pitching your music to supervisors and venue bookers.

{ MX4 } was made for ALL genres of

Producer / Engineers

"In the MX4 class I received help with many tangible things such as website design, marketing and branding but also intangibles such as focus, direction and clarity on where I am heading. I would recommend this course to anyone who feels like they are treading water in their music career. Cheryl will provide you with the tools and encouragement you need to create forward momentum."

Jase Hackman

"I absolutely loved this course. It helped me organize my intention so I could be a better leader for my band mates. A few of the sessions and homework's really helped us become a stronger team and the work with Cheryl along with the guest speakers did a wonder in helping us tackle some giants on the business end of our music career."

Lor "Blackey"
Singer- Songwriter, lead vocalist "Midnight Mob"

"Cheryl's MX4 course helped me hone in on the complete picture of who I am as an artist and how to represent that confidently and consistently. It also forced me to do away with my never ending to-do list and form a healthy working relationship with my calendar which has made the daily hustle of an artist's life much less overwhelming. By solidifying my branding as an artist and laying out all my goals, big and small, I achieved a lot in a relatively short amount of time, including my brand new website!"

Charise "Lake Lady" Sowells

"Before MX4 I had a career plan and path that I wanted to go down, but didn't know what tools to use. MX4 has given me to tools and many more!"

Nathan Burns
Pianist, Singer-Songwriter

"MX4 has ignited new enthusiasm for my career, helped me clearly define important goals, and stay motivated to bring my dreams into reality. The tools and techniques Cheryl has organized, outline a powerful system for removing obstacles and focusing on what is truly important to me as an individual. Working together with a group of dedicated students made the whole experience inspiring, entertaining, and personally fulfilling."

Matt Moldover
Songwriter, DJ, Controller Engineer, Musician

{ MX4 } is NOT for you if...

  • You're unsure if you love making music.
  • You like trying a LOT of different things even if none of them ever work out.
  • You don't really care about your brand, your message, your fans, or making money.
  • ​You enjoy the rat race and emotional roller coasters of the music business.


Are you ready to go from starving artist to thriving, prosperous, productive and inspired full-time musician? 

If so, I'm giving you this:

  • Peace of mind.
  • Confidence and clarity.
  • Strategy and a super-achievable action plan.
  • Power (in the form of pitching anything to anyone)
  • Creativity, community, connections, and a way to communicate to who you are in all of this.
I'm ready. Sign me up!

{ MX4 } Course Breakdown

Module 1: Self Audit

• Create & communicate your purpose - for your career & your life!
• Redefine how you manage your time.
• Organize all of the hats you wear...
• Do some serious goal-setting like you've NEVER done before.

Module 2: Your Grand Brand

• Find your ideal fans, & implement your branding message, both online & off.
• Re-organize your website to reflect what you want (so you start getting it!)

Module 3: Social Engagement

• Develop & carry out a result-specific social media & email marketing strategy.
• Decrease social media overwhelm.
• Increase how your fans engage with you and learn how to identify your super fans!
• Insert some magic in your mailing list!

Module 4: Powerfully Pitching

• Use the 8-step, proven system I developed to get a YES from every request.
• Create your own power pitch plan.
• Begin creating your tribe.

Module 5: Magical Money

• Take action around procuring new streams of incoming • Transform how you think about and manage money.
• Brainstorm ways to generate passive AND active income.
• Make sure you're set up to be PAID in today's music industry.

Module 6: Success Keys

• Build your team.
• Conquer overwhelm and writer's block
• Learn how to launch your new brand, record, or campaign.
• Set yourself up for lifetime success, not just one-time-only inspiration.


• Worksheets to accompany each week
• Bonus Coaching Videos Access to any course updates and bonuses.
• Lifetime access to all of the videos, updates, and bonus materials

What past { MX4 } participants are saying


The time is now. You are ready.

Sign me up! I'm ready! Sign me up!

"Cheryl's course is AWESOME! I have taken other courses on how to be successful in the music business, but this one beats them all! Cheryl has a ton of knowledge and real industry experience, and communicates it in a way that is practical and easy to understand. She is all about taking ACTION. And in the course, you WILL take action. And the industry experts she brings in are really great in rounding out the content, and proving that what Cheryl is teaching is REAL!"

Brad Roseborough
Singer-Songwriter, Composer, Orchestrator

"MX4 really has become the brick and mortar to build a stable bridge to get me to my goal. I've learned SO much over the course of the six weeks. The things I learned in this course were the things I needed to revitalize my solo career as a singer-songwriter as well as my drive to perform. The time has flown by, but I've done a huge amount of work in that time including having a new website, a new Facebook Page with over 200+ likes, and reaching my goal of earning $1500 in performances in 6 weeks! It's a wild ride and one I don't plan on getting off of anytime soon! I believe this course is a life changer..."

Scott Tran
Violinist, Singer-Songwriter

"MX4 is a great resource for musicians who want to step up their social media presence, maximize their reach, and expand their career possibilities."

Cicada Road
Singer-Songwriter, Composer

"If you want the not so obvious steps needed to move your career forward laid out in front of you, this is the course. After MX4 there are no excuses."

Greg Foster
Musician, Producer, Instructor

"The MX4 course helped me set clear, realistic goals for myself and my musical endeavors! Highly recommend it!"

Megan LuRose

BYE BYE BONUSES - They won't last long!

Awesome Gig-Getting Email Templates

Written-for-you emails that you can use to get a YES every time you request anything to anyone! It's like your own personal booking agent, copy-editor, and career strategist wrote emails for you! Valued at $1500

60 days access to In The Key Elite live coaching membership

One of the most supportive communities on the web- filled with hard-working, talented musicians just like you, ready to give positive feedback, cross promote your music, and elevate your mood! Valued at $1997

Key Conversation Podcast Host Opportunity!

You get to ask the questions on my music business podcast, Key Conversation. Develop real relationship with music business professionals that last. Don't just watch a webinar or see them on a panel. Connect, engage, and get promoted for it! (*Available for a limited time, only if a live season is being recorded. Subject to change.) Valued at $1500

I'm ready. Sign me up!

Your MX4 course starts here: what do you really want?

Like, really, truly. Not a look-alike career. YOUR career. What do you want it to be like? What will you be doing every day? With whom? Where is the money coming from? What's the lifestyle like? How much are you traveling? Spending time with family?

How is your ideal career different than now?

What's the same? What is stopping you from having your ideal career now? Not enough money? Time? Fans? Connections? Strategy? These are the things MX4 focuses on. All of them.

What's it worth to you to have the ideal career THIS YEAR?

Listen, I get it. MX4 isn't cheap. It's an investment. AND it's a world-class, tested and proven program that's been running longer than most music courses of the same price range out there now. It's not going to be information overload. It's going to be digestible and make you work even MORE efficiently at your career. Many participants say that they experience MORE time while doing the course (after all, that's how it's designed- FOR musicians who are touring, writing, working the day jobs and BUSY. The course is designed to make you more effective so you find more time while you're in the course.)

MX4 is led by a true music business professional who is constantly working on her authentic music career. MX4 and I have the support of major music industry brands including CD Baby, TuneCore, Bandzoogle, SXSW, and ASCAP. In the words of a student "you are the real deal" and it's true- a musician, composer, artist at heart, with the training of a top-notch career coach and brand strategist. You + me = your ideal career happening faster than you could realize it!

At this point, you have 2 choices:

1) You can keep doing what you're doing, and keep getting the same results. If you're psyched with that, AWESOME!

2) Sign up right now, start transforming how you work at your career, your connections, how you make money, and break through all those plateaus and walls that have bene holding you back.

I'm ready. Sign me up!

Let's Recap... Here's What You Get!


No more wondering what to do next, where to start, how to focus. We got ya covered!

Your elevator pitch

Based on your values, music styles, projects, and encompasses EVERYTHING that you're up to!


A redefined and professional tune up of your brand, website, organization of your LIFE. Yes please!

A fan engagement outreach strategy

The only way to move forward is to have a plan. And that plan includes your current and future fans and/or clients.

A money-making braindump!

We'll cover ALL the different ways you can make money in today's music industry, and then implement the ones that get you excited into your career strategy.

Tons of tools and structures to support you.

From time management hacks to pitching music supervisors to creating your tribe and team, MX4 has got you covered. And then some.

So much more!