The most effective mastermind for motivated independent musicians. Join the waitlist!
A monthly coaching community with live zoom calls, Q&A sessions, hot-seat coaching, music career strategies, monthly themed-short modules, small accountability pods, cross-promotion, a monthly live show performance opportunity, productivity workdays, and more!
Cancel at any time.
ENROLLMENT OPENS in JUNE!
Get my FREE "Mastering Email" workbook to get started with engaging with your fans the right way AND get on the AMPLIFY Waitlist for EARLY registration! Don't miss this!
A career in music is hard.
Not knowing what to do next makes it harder.
With very little support, very many options, not that much time, and even less money, it's nearly impossible to figure out the best thing to do next, and how to leverage what you've already done to get that growth, fan engagement, and income that you and your music deserve.
How much time have you wasted trying All. The. Things?
I get it. Having options can really suck. Too many courses with things to try. Too many side hustles to make ends meet. Too many past projects that totally bombed. Let's change all that, shall we?
How much music have you released that has gone unheard?
The singles, the records, the tours, the shows, the pitches that were received with crickets? 🦗 Enough of that.
Success in this biz is NOT easy, and never guaranteed. But the likelihood of success (achieving the specific goals that YOU want) increases exponentially when you join forces with other musicians who are also leveling up with velocity, using a system that works.
AMPLIFY is the reimagined, invigorating monthly membership that is an environment designed for optimal on-going success. Which means coaching, content, cross-promotion, community, and a structure so that you end up finishing more by doing less. The results? Making more money, engaging with more fans all while achieving your [clearly defined] big goals! AMPLIFY gives you the recipe for a long-term successful and fulfilling music career, celebrating every step of the way.
AMPLIFY: take what you got and TURN IT UP
Your AMPLIFY Membership Is Packed With:
Monthly themed content including videos and worksheets on time-management, goal-setting, making money with music, pitching, relationships, and more!
Regular live coaching calls every month that include the AMPLI-FIVE @ FIVE (a Q&A session to ask Cheryl anything), SOUND BITES (live lessons on a music career-related topic), and UNLOCK THE BLOCK hot seat coaching sessions with Cheryl. All sessions include a chance to connect with the community in small breakout rooms. Not to mention the acclaimed Ass in Seat Sessions (A.S.S.) - full live zoom workdays to truly elevate productivity in a boost!
EMAIL OF THE MONTH, aka pre-written email templates straight to your inbox to take the stress out of writing, scheduling, and sending an email to your list. Worth its weight in gold!
24/7 access to the AMPLIFY Community & Accountability Group where you can share wins, practice your pitch (and get new exposure!), cross-promote, and get 1-on-1 coaching from Cheryl and support from the AMPLIFY team. Not to mention your very own POWER UP POD (PUP) - an accountability group that'll support you in between calls to help you get more wins faster than you can say "Champagne!"
The AMPLIFY Archives - over three years' worth of inspiring live coaching calls, video lessons, Q&A sessions, all titled for your searching convenience whenever you need an extra pop of motivation.
The AMPLIFY Core Values...
Passion & Inclusion
We get it. You love creating music. You are in this for the long-haul. Let's love on your music. Love on your fans. Love on yourself. And love on other people. We, artists, have the power to change the world with our passion.
Love is reflected in AMPLIFY's commitment to diversity, equality, and social justice, and is extended to all of its members. Members of all backgrounds including all races, genders, orientations, neurodiversity, and physical ableness are invited and welcomed.
Partnership in Linear Action
To dream is to have hope. In AMPLIFY, we turn hope into clarity and action. We honor the dreams of our members, and give a space to experiment and brainstorm, practice how we speak and pitch our dreams, and learn to grow into our dreams without judgement.
We dream together. We network and build relationships and cross-promote right inside of the membership so that dreams have a higher chance of becoming reality. There is no fluff. Only clarify, action, and growth.
Once we recognize our true love and passion, define our dreams and create our action strategy, we get to work on our own beliefs. Once we believe in what we are doing, the whole universe opens up.
We break down and examine our beliefs around making money, growing a fanbase, creating our best music, promotion, and even how we approach technical problems.
When we believe in our own creations, we inspire the world, and that is where anything is possible.
I'm Cheryl B. Engelhardt, and I'm so glad you're here. It took me YEARS as an indie, DIY singer-songwriter trying ALL OF THE THINGS to book successful tours, fan fund records, and get my music placed on TV shows all while engaging with my fans and keeping them up-to-date, even when I didn't have much to talk about.
Now, I have an active and engaged (aka THEY PAY FOR STUFF) fan base, thanks to the tools, accountability, AND the key structure we use in AMPLIFY - the Musician's Success Cycle. I've decided to share it with you and create this membership, based on my 800+ hours of coaching training, to help you get the results YOU want, way faster.
And the reason is that I love musicians. I am a musician. This community is the place to bring it all together.
Within this community, I released my 5th record at #1 on iTunes and Amazon, fan funded $5k in 48 hours, and have had multiple other wins- all because of this group!
We've got other members making BANK on their facebook lives, handling tech issues, discovering their super fans, growing their email lists, doubling Spotify plays, cross-promoting like a marketing boss, and thriving, even during a pandemic.
Other members are finding time for rest and self-care, creating boundaries with their jobs, diving deeper into personal relationships and loving life!
So we ALL invite you in to AMPLIFY. We want to hear what your champagne wins are (you'll learn about those in AMPLIFY) and cheers you to your success! I cannot wait to hear about it in the group!
Oh, how about some No-Brainer Bonuses?
These free bonuses are worth more than several year's worth of your AMPLIFY membership!
The Perfect Pitch
Your 8-step checklist to make sure that you not only get 100% responses from your pitches, but that you start hearing a YES every time!
Deep Industry Discounts + LIVE Performance Opportunity
As an Amplifier, you'll get deep discounts, bonus coaching calls, and more for industry-wide promotions including courses, memberships, gear, and live shows.
Every "semester", you'll have access Cheryl's virtual 9-5 Ass in Seat Session (A.S.S. - crass, I know) workday, guaranteed to be THE most productive day of your year!
AMPLIFY members tell their stories
Robin went from jealous & overwhelmed to finding self-worth & declaring an inspired achievable goal with actions to take TODAY!
"My music career will NEVER be stagnant!"
-Robin Tucker, singer-songwriter
Sharman took ALL. THE. COURSES. But she never finished them. AMPLIFY gets her into action & keeps her up to date.
"I know what I need to do... I'm evolving. I have a powerful backbone in the AMPLIFY community."
-Sharman Nittoli, singer-songwriter & course creator
Katherine values the accountability without judgement as well as getting to work on mindset.
"Cheryl's approach is just not about the nuts and bolts and what to do, it's about the mindset."
-Katherine Moller, Celtic fiddler / educator